Client acquisition is essential in the legal industry. Even the best lawyer and the most effective law firm will struggle to succeed if it cannot find clients. Martindale Avvo reports that 9 in 10 people surveyed found their lawyer either through a direct personal reference or from the internet. With more and more people turning to the web to find, research, and hire their attorney, it is crucial that law firms have a well-designed website in place.
Of course, slapping together a website in a few minutes is unlikely to be successful in driving leads. The law is a competitive industry. The right website can make a big difference. This raises an important question: How do we get more leads from our legal website? At SunRize Marketing, we are leaders in digital marketing for lawyers and law firms. Here, our digital strategy consultants highlight six tips to get more leads from your law firm’s website.
1. Boost Your Visibility (Enhance Your SEO Practices)
In today’s digital age, having a website for your law firm is essential. However, simply having a website is not enough. You need to ensure that it is easily found by potential clients. One of the best ways to do this is by optimizing your website for search engines, also known as search engine optimization (SEO). Effective law firm SEO can make all of the difference. Your firm should have a comprehensive SEO strategy in place, including incorporating relevant keywords into your website’s content, using meta tags, and getting backlinks from other trustworthy websites.
2.Make Sure that Your Website Establishes You and Your Firm as a Trusted Authority
People, families, and businesses seek legal representation in their time of need. They want a professional who they can trust to help guide them through a complex and potentially challenging time. Your website is often the first point of contact that potential clients will have with your firm, so it is important that it reflects the level of expertise and professionalism that you bring to the table. You may be able to achieve this by including detailed information about your practice areas, the attorneys at your firm, and any awards or accolades that you have received. Additionally, providing resources such as blog posts, videos, and whitepapers can demonstrate your firm’s commitment to staying up-to-date with the latest developments in your field.
3.Ensure that Your Law Firm’s Website is Mobile-Friendly
More and more people are using the internet with their phones. According to data from Oberlo, more than half of all web browsing in the United States is currently down on mobile devices—and that share is continuing to rise. A legal website that is not mobile-friendly is effectively cutting off half of its potential leads right out of the gate. It is critical that your website is optimized for mobile. Among other things, this means ensuring that the layout and design of your website are responsive so that they adapt to the size of the screen they are being viewed on. Additionally, your website should be easy to navigate on a small screen, with buttons and links that are large enough to be easily tapped.
4.Add Clients Reviews, Testimonials, and Even Past Results to Your Legal Website
One of the best ways to establish trust with potential clients is by providing them with real-world examples of the results you have achieved for other clients. This can include client reviews, testimonials, and even past results. By showcasing the positive experiences that others have had with your firm, you can help to build confidence in your abilities and increase the likelihood that potential clients will reach out to you.
5.Consider Developing a Lead Magnet
As defined by the Search Engine Journal, a lead magnet is something on your website that “compels visitors to your site to exchange information, such as their email address for access.” While not necessarily the right option for every law firm, a lead magnet could potentially be highly effective in reaching more targeted leads. As an example, imagine that you are a car accident attorney in Los Angeles. You could develop a free e-book that provides general information on dealing with an insurance company after a crash. This is a common question that people have after a motor vehicle collision. To get that free e-book, a visitor to your website could simply provide their email address. When they do so, your law firm now has a targeted lead of a person who may need to hire a car accident attorney in the near future.
6.Use Strong, Well-Structured Call(s) to Action
Once potential clients have landed on your website, it is important to guide them toward taking the next step, whether that is scheduling a consultation or filling out a contact form. For law firms, one of the worst-case scenarios—from the perspective of digital marketing—is getting a targeted lead to visit your website, having them interested in your services, but having them navigate away from the website before taking any action. They may end up simply forgetting and then later going with a different attorney. This is where calls to action (CTAs) come in. CTAs should be clear, concise, and prominently placed on your website. Additionally, they should be structured in a way that makes it easy for potential clients to take the desired action. This can include providing multiple CTAs throughout your website, as well as testing different wording and placement to see what works best.
We are Leaders in Digital Marketing for Law Firms
At SunRize Marketing, we are the one-stop shop for law firm digital marketing. Our goal is to provide the highest level of support to our clients. If you have any questions about getting more leads through your law firm’s website, we are more than ready to help. Give us a call now or connect with us online to find out more about how we can help.